Hydrate Before You Sweat.
Did you know that in tropical conditions, athletes can lose up to 3 liters of sweat per hour — before thirst even sets in?
But sweat isn’t just water. It’s an exodus of sodium, potassium, and magnesium— critical electrolytes that power fluid balance, blood volume, and muscle readiness.
Why does pre-hydration matter?
Research shows that consuming 500ml of electrolyte-enhanced fluid 2 hours before exertion:
- Improves hydration by up to 30%
- Improves cardiovascular efficiency
- Delays thermal strain and early fatigue
(Armstrong et al., 2007; American College of Sports Medicine Guidelines, 2007)
Electrify is designed to deliver sodium-dominant, balanced electrolytes to prime the internal environment before performance begins—because the body doesn’t rise to the moment; it responds to its internal state.
You don’t wait until the engine overheats to add coolant. You start with it.