Performance Isn’t Just About Willpower. It’s About Chemistry.
Think grit fuels performance? Think again.
It’s about physiology.
The body isn’t just burning energy — it’s managing chemistry.
When you sweat, you don’t just lose hydration—you alter your body's neurochemical equilibrium. Every gram of sweat pulls away key minerals responsible for:
- Sustaining muscle contractions
- Driving nerve impulses
- Regulating blood pressure and pH balance
Even 2% dehydration is enough to:
- Decrease endurance and strength by 10–20%
- Reduce cognitive performance and decision-making speed
- Increase perception of effort, strain, and discomfort
(Sawka et al., 2007; Cheuvront et al., 2003; EFSA Panel on Dietetic Products, 2011)
This isn’t hypothetical. It’s measurable.
Electrolytes aren’t a sidekick—they are the operating system. Electrify is formulated to match the mineral profile of human sweat and replenish at the rate athletes actually lose. With 1000mg sodium, 200mg potassium, and 60mg magnesium, it actively supports performance in humid, high-sweat environments—without the sugar spike and crash of conventional drinks.
Proper electrolyte hydration isn’t just about replenishing what’s lost.
It’s about sustaining every system that drives human performance.
It is the strategy.